From concept to content, I help brands tell their story in ways that connect and convert.

I bring 15+ years of visual artistry and two years of nonprofit marketing experience to create scroll-stopping content. My approach blends strategic planning with eye-catching visuals and authentic community engagement.

VIEW A GALLERY OF SOCIAL MEDIA REELS HERE

In my past work as Arts & Media Coordinator at New Bedford Creative, involved maintaining and promoting the Instagram of New Bedford Creative itself, and education on social media to the small business and artist community interacting within the city. This component of education and collaboration resulted in a rapid growth in the follows and interactions for New Bedford Creative and the community at large.

GROWTH & REACH FOR NEW BEDFORD CREATIVE

What follows is a series of graphs reflecting three six month periods. This first period of time
represents the six months before my arrival at New Bedford Creative.

From January 2023 to June 2023, New Bedford Creative’s Instagram reached an estimated four thousand people, and has 633 visits. Compared to the same time on Facebook, there were at least 42k accounts reached and over 3,000 visits to the Facebook page. The red text indicates a decrease in reach/visits as compared to the previous six months.

From July 2023 to December 2023, New Bedford Creative’s Instagram reached over 25,000 accounts and had 1,600 visits to the profile page. This is when I began working as Arts & Media Consultant. As to be expected, the numbers reflect the investment. This green text indicates over 500% growth as compared to the previous six months reach. This is reflected in the over 50 new followers per month, which is a consistent gain throughout.

From January 2024 to May 2024, New Bedford Creative’s Instagram continued to reach almost the same amount of accounts as the previous six months. There was a small dip in engagement around the offseason {New Bedford, MA is a seaside city with a typical Nov-Mar offseason}, which is understandable. Despite that, there has still been a considerable growth in profile visits, gain remained at ~50 followers per month until my contract end.

I truly believe a lot of New Bedford Creative’s Instagram growth involved the education of local vendors, businesses, and artists in best practices for content creation, and collaboration.